Digital Marketing Toolbox


Digital Marketing Toolbox

Tools and resources to create visuals, podcasts and video

  Free Seminar

Recording Date: 25-Jul-2019

Recording Type: Video + Slides

Jillian Bowen, Director, Inspired Content Group and Digital Comms Manager, ALPMA

Jillian Bowen has over 15 years of experience developing and implementing content, social media and digital strategies and works with ALPMA as the digital communications manager. During the past eight years she has worked with professional services associations on campaigns that have received numerous international awards including the 2018 Communicator Awards Gold Award for Excellence: Podcasts – Business.

Jillian is a Canva Certified Creative (an invitation only ambassador program) and has built a digital marketing blog with over 200,000 engaged social media followers over the past 18 months. She has also worked on numerous film and television projects, most recently as the executive producer for a co-production with the Nine Network in Australia.

Overview:

As competition for attention increases online, visual content has become one of the most important tactics to stop the scroll and stand out from your competitors.

Also on the rise is the use of podcasts by professional services firms to build authority and engagement with clients and potential clients thanks to the high level of accessibility that comes with audio content and the extremely good engagement rates delivered by podcast episodes.

But where do you start if you want to develop graphics, podcasts and video for your firm?

The good news is, you don’t have to brief an expensive agency anymore. Most creative ideas can be executed using inexpensive apps that are easy to use.

This insider guide to the best tools, apps and resources for digital marketing will help you discover the best options to get started creating without breaking the budget.

You’ll discover some of the best apps for creating your own graphics and short videos for websites, social media and newsletters, and get a step by step guide through the process of producing a podcast. You’ll also receive a run down of the best equipment, like microphones and webcams, and get a few insider technical tips on sound and lighting so you can achieve a professional result.

CPD: 1 CPD Unit/ 1 NZ Hour Practice Management & Business Skills


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