2015 BD and Marketing Research Results: Winning Work in a Digital World


2015 BD and Marketing Research Results: Winning Work in a Digital World

How does your law firm's marketing and business development efforts compare?

  Free Seminar

Recording Date: 08-Dec-2015

Recording Type: Audio + Slides

Alistair Marshall, Partner, Julian Midwinter & Associates

JMA Partner Alistair Marshall is a business development expert with 25 years of coaching experience to share.  He is uniquely positioned to help lawyers address their strategic management, marketing, and BD challenges to improve results and profits. 

Unlike many other consultants who are very theoretical, Alistair has a jargon free, practical approach to business development.  His specialty is implementing simple, achievable, and cost-effective business solutions for small practices through to large regional and national firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.

Overview:

In their quest for new work and new clients, contemporary Australasian law firms not only have to respond to internal challenges but also to savvier and more demanding clients, and a world increasingly dominated by digital and social media.  

In this fast paced webinar JMA share insights from the 2015 BD & marketing research findings and impart actionable ideas for your firm's long term prosperity.  

You will learn about:

  • what marketing and BD activities law firms are finding most effective to generate new business enquiries
  • how successful firms are converting enquiries into clients
  • the most effective online, digital and social media marketing and BD techniques and approaches
  • getting started on assessing client satisfaction
  • in-firm culture and attitudes towards marketing and BD.

CPD: Earn 1 CPD Unit/1 NZ Hour in Practice Management and Business Skills


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