LegalVision Case Study: Creating a successful online content marketing & digital lead generation strategy


LegalVision Case Study: Creating a successful online content marketing & digital lead generation strategy

Webinar presented by Lachlan McKnight, CEO, LegalVision & winner, ALPMA/InfoTrack Thought Leadership Awards

  Free Seminar

Recording Date: 07-Oct-2015

Recording Type: Audio + Slides

Lachlan McKnight, CEO, LegalVision

Lachlan McKnight is the CEO of LegalVision, Australia’s fastest growing online law firm. Lachlan trained as a lawyer with Freshfields Bruckhaus Deringer in London, Paris and Amsterdam, before moving to Hong Kong with Norton Rose’s banking and finance team. He subsequently returned to Australia in a structuring role with Barclays Capital. Lachlan launched LegalVision in late 2012 with a vision of transforming the way in which legal services were delivered to Australian SMEs. LegalVision’s online acquisition and delivery model is designed to significantly decrease the cost and complexity of legal services. Lachlan has a BA/LLB from UNSW and an MBA with Distinction from INSEAD.

Overview:

According to our recent research, close to 60% of law firms expect to significantly ramp up their digital presence, investing in their website, social media and digital lead generation strategies over the next 3 years.

Lachlan McKnight, CEO of online law firm LegalVision and winner of the 2015 ALPMA/InfoTrack Thought Leadership Award shares his experience and expertise in digital marketing in this webinar.

Lachlan provided an overview of LegalVision’s award-winning inbound content marketing program, which has transformed legalvision.com.au into Australia’s most visited legal services website and successfully generates approximately 20 new customer leads each day (out of a total of 60 leads generated from all channels).

CPD: Professional Skills CPD 1 Unit / 1 NZ Hour


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