Light, Love and Leverage

Light, Love and Leverage


Light, Love and Leverage

Date: 14-Feb-2019

Marketing in the modern world


Light, Love and Leverage


Thursday 14 February

Start Time

12.30pm AEDT

End Time

2.00pm AEDT

Event Location


Host Venue Details

Kindly hosted by William Roberts Lawyers, Level 22, 66 Goulburn Street, Sydney

Event Overview

Take a hard look at Australian business; the recent Royal Commission into financial services; our politics in Australia - and world-wide; the loss of many of the values upon which this Nation was built and our unique culture, and you will get an idea of why our February 14th Speaker, Sam Leon has taken a new Harvard University marketing platform and turned it into a very different, creative and powerful journey titled “Light, Love, Leverage” and a message Sam hopes will, ‘rock your socks off’.  

Event Sponsors

Presented By

Samuel Leon

Sam Leon understands people and business.
His 2019 focus is to positively change Australian corporate culture through a program he has developed over many years, with a unique set of professional skills, experience and knowledge.

Sam commenced his career as a television producer – after a stint sweeping out the studio and arranging the sets! He went on to form Samson Film Productions, maker of several successful feature films including the highly awarded ‘Odd Angry Shot’.

He joined the Life Risk Insurance business and became Australia’s – and for a period – the world’s - number 1 Life Insurance Advisor. He is credited with introducing Term Life Insurance to the Australian market and ‘unbundling’ superannuation.

Sam is the digital-publisher of two successful online magazines with large audiences.

His knowledge and experience are founded on a successful business career and on his ability to relate and create. Here are some examples:

  • The Cancer Council “Daffodil” logo – which he created and brought to reality 35 years ago 
  • Assisted in the creation and development of The Rothbury Estate in the Hunter Valley. 
  • Director of SSB Advertising (a leading Australian Advertising Agency)
  • Personal Insurance Sales of $2.7 Billion
  • The Introduction of “Direct Marketing” of financial products through AMEX, David Jones and TV

Sam’s Qualifications:

Pursuit-of-Excellence Award recipient; Graduate Diploma in Social Styles Studies at Wilson Learning Institute; Diploma in TV and Film Production; Marketing Diploma “LIMRA” Business Summer School at UCLA; Lecturer at “LIAMA” USA, Australian Institute of Management and University of NSW; Lecturer at Asia-Pacific ‘Direct Marketing’ Conferences in Australia, NZ & USA.

Sam is a lover of life, his wife, daughters and grandkids, his mates, good reds, ice-cream, laughter, good coffee and body-surfing at Bondi Beach - or anywhere in the world.

Professional Development

1 CPD Unit / NZ Hour - Practice Management and Business Skills

Event Costs

ALPMA Members: Free - please log in to register

ALPMA Associates: $49.50 (incl GST)

Non Members*: $99.00 (incl GST) - *Non Members must be eligible to join ALPMA

Light lunch included

Bookings for this event have closed.