2016 BD and Marketing Research Results Webinar

2016 BD and Marketing Research Results Webinar


2016 BD and Marketing Research Results Webinar

Date: 28-Nov-2016

How does your law firm's referral and cross-selling practices compare?


2016 BD and Marketing Research Results Webinar


Monday, 28th November 2016

Start Time

1.00pm AEDT

End Time

2.00pm AEDT

Event Location

Online via Webinar

Host Venue Details

Online via Webinar

Event Overview

Our research has consistently shown that law firms rate referrals as the most effective method of generating new business. This year, we wanted to understand what firms are doing to build referrals (external and internal), and how successful they are doing it. 
We took an in-depth look at:
  • Firm referral sources and relationships
  • Successful referral strategies, and techniques used
  • Internal cross-selling practices
  • Recognition and reward structures
  • Key barriers to referral and cross-selling success.
In this fast-paced webinar, JMA will share insights from the research and provide practical tips on how to improve your firm's referral and cross-selling practices.

We will cover:
  • what is contemporary ‘best practice’ for referrals and cross-selling
  • no-cost or low-cost techniques to support positive referral and cross-selling activities in your firm
  • strategies to improve your program and generate additional revenue.
Special bonus

As a special bonus for webinar participants, we will give everyone a free copy of JMA’s latest guide, How to generate referrals for your firm. This is an invaluable playbook for getting a more effective referral

Event Sponsors

Presented By

Alistair Marshall, Partner, Julian Midwinter & Associates

JMA Partner Alistair Marshall is a business development expert with 25 years of coaching experience to share.  He is uniquely positioned to help lawyers address their strategic management, marketing, and BD challenges to improve results and profits. 

Unlike many other consultants who are very theoretical, Alistair has a jargon free, practical approach to business development.  His specialty is implementing simple, achievable, and cost-effective business solutions for small practices through to large regional and national firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.

Professional Development

Practice Management and Business Skills - claim 1 CPD unit/ 1 NZ hour

Event Costs

ALPMA Members: Free!

ALPMA Associates: $49.50 incl. GST

Non Members*: $99 incl. GST - *Non Members must be eligible to join ALPMA

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