How does your law firm's referral and cross-selling practices compare?
2016 BD and Marketing Research Results Webinar
Monday, 28th November 2016
Online via Webinar
Host Venue Details
Online via Webinar
If you are unable to attend at the host location you can join local members at 18+ regional hubs across Australia and New Zealand or participate online from your desktop.
Our research has consistently shown that law firms rate referrals as the most effective method of generating new business. This year, we wanted to understand what firms are doing to build referrals (external and internal), and how successful they are doing it.
We took an in-depth look at:
Firm referral sources and relationships
Successful referral strategies, and techniques used
Internal cross-selling practices
Recognition and reward structures
Key barriers to referral and cross-selling success.
In this fast-paced webinar, JMA will share insights from the research and provide practical tips on how to improve your firm's referral and cross-selling practices.
We will cover:
what is contemporary ‘best practice’ for referrals and cross-selling
no-cost or low-cost techniques to support positive referral and cross-selling activities in your firm
strategies to improve your program and generate additional revenue.
As a special bonus for webinar participants, we will give everyone a free copy of JMA’s latest guide, How to generate referrals for your firm. This is an invaluable playbook for getting a more effective referral
JMA Partner Alistair Marshall is a business development expert with 25 years of coaching experience to share. He is uniquely positioned to help lawyers address their strategic management, marketing, and BD challenges to improve results and profits.
Unlike many other consultants who are very theoretical, Alistair has a jargon free, practical approach to business development. His specialty is implementing simple, achievable, and cost-effective business solutions for small practices through to large regional and national firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.
Practice Management and Business Skills - claim 1 CPD unit/ 1 NZ hour
ALPMA Associates:$49.50 incl. GST
Non Members*:$99 incl. GST- *Non Members must be eligible to join ALPMA