Summit 2017: Oceans of Goodness: Using the 4 c's to rethink your approach to communications


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Summit 2017: Oceans of Goodness: Using the 4 c's to rethink your approach to communications

ALPMA 2017 Summit presented by Leticia Mooney | Brutal Pixie

  Free Seminar

Recording Date: 15-Sep-2017

Recording Type: Live Streamed Event

Leticia Mooney | Director | Brutal Pixie

Leticia Mooney is the Director of Australian content strategy firm Brutal Pixie. A strategist with a long history in communication strategy, publishing and customer relations, Leticia's passion for fantastic communications will ignite your entrepreneurial spark. Leticia is a member of the Australian Lawyers Alliance, the Communications and Media Law Association, and is a regular contributor to the Australasian Legal Management Journal.

Overview:

Many law firms approach client communication as a very top- down, inside-out affair. Yet, this approach is losing ground in an environment where your clients have more choice than ever before. Competing is now less about price and more about value. But value is much more than just what you deliver.

Leticia breaks down the process of creating great client communications both on and of line and explains how reorienting your  firm for a 21st century market is not only not rocket science, but is also exciting, engaging work.

Learn how to problem solve marketing activity from the customer’s perspective and knowledgably drive digital projects.

CPD: Practice Management and Business Skills - claim 1 CPD unit/ 1 NZ hour


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