Recording Date: 15-Sep-2017
Recording Type: Live Streamed Event
Leticia Mooney | Director | Brutal Pixie
Leticia Mooney | Director | Brutal Pixie
Leticia Mooney is the Director of Australian content strategy firm Brutal Pixie. A strategist with a long history in communication strategy, publishing and customer relations, Leticia's passion for fantastic communications will ignite your entrepreneurial spark. Leticia is a member of the Australian Lawyers Alliance, the Communications and Media Law Association, and is a regular contributor to the Australasian Legal Management Journal.
Overview: Many law firms approach client communication as a very top- down, inside-out affair. Yet, this approach is losing ground in an environment where your clients have more choice than ever before. Competing is now less about price and more about value. But value is much more than just what you deliver. Leticia breaks down the process of creating great client communications both on and of line and explains how reorienting your firm for a 21st century market is not only not rocket science, but is also exciting, engaging work.
Many law firms approach client communication as a very top- down, inside-out affair. Yet, this approach is losing ground in an environment where your clients have more choice than ever before. Competing is now less about price and more about value. But value is much more than just what you deliver.
Leticia breaks down the process of creating great client communications both on and of line and explains how reorienting your firm for a 21st century market is not only not rocket science, but is also exciting, engaging work.Learn how to problem solve marketing activity from the customer’s perspective and knowledgably drive digital projects.
CPD: Practice Management and Business Skills - claim 1 CPD unit/ 1 NZ hour
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