Understanding how to effectively market your firm is challenge for many law firm managers and leaders. From identifying your target customers, to communicating your firm's value and competitive positioning via traditional and digital media, marketing plays a critical role in attracting new customers and growing new revenue streams at your law firm. The resources in this section are focused on providing you with practical advice on marketing fundamentals and evolving best practice for law firms.
Marketing and communication is part of the 'Grow Your Firm' pillar of ALPMA Legal Practice Management Learning and Development Framework. Together, the six pillars cover the key areas you need to know to successfully manage and lead your firm or department.